Ethical Considerations in Respect of Advertising, Sales Promotion, Pricing, Product Packaging and Obsolescence Essay Example

Ethical Considerations in Respect of Advertising, Sales Promotion, Pricing, Product Packaging and Obsolescence Essay Example Ethical Considerations in Respect of Advertising, Sales Promotion, Pricing, Product Packaging and Obsolescence Paper Ethical Considerations in Respect of Advertising, Sales Promotion, Pricing, Product Packaging and Obsolescence Paper Assignment: Ethical considerations in respect of advertising, sales promotion, pricing, product packaging and obsolescence. 2011 Introduction Ethics is concerned with what is right and what is wrong. Ethics relate to moral evaluations of decisions and actions as right or wrong on the basis of commonly accepted principles of behaviour (Dibb et. al. , 1997), in other words, ethics are the moral principles and values that govern the actions or/and decisions of an individual or group. They serve as guidelines on how to act rightly and justly when faced with moral dilemmas. Sometimes the line between what is considered ethical and unethical is difficult to distinguish since what is right and wrong differs depending on such factors as nationality, culture, sex etc. Ethics is individually defined and may vary from one person to another. Many people wrongly assume that only actions that violate laws are considered unethical. Some activities can be unethical even though no laws are violated, for example, it can be considered as unethical activity for companies to aggressively promote unhealthy food to children though such promotional practices are generally in the world not viewed as illegal. It is believed that good marketing is ethical marketing. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behaviour, and practice in the organization. While the most basic ethical principles have been codified as laws and regulations to conform to the standards of society, marketing ethics goes beyond legal and regulatory issues. Ethical marketing practices and principles are the main that establish trust, which will help to gain and maintain the reputation of the company and to build long-term marketing relationships. The purpose of this assignment is to define and explain ethical marketing considerations in respect of advertising, sales promotions, product quality, packaging, obsolescence, pricing and consumer manipulation. Promotion and advertising Some marketing activities may create ethical issues, for example, false, misleading and negative advertising, manipulative or deceptive sales promotions etc. An ethical issue is an identifiable problem, situation or opportunity requiring an individual or organisation to choose from among several actions that must be evaluated as right or wrong, ethical or unethical. Any time any marketing activity causes customers to feel deceived, manipulated or cheated, a marketing ethical issue exists, regardless on the legality of that activity (Dibb et. al. , 1997). The visibility of advertising, coupled with its role as persuasive communication, results in it being the area of marketing most affected by ethical issues. The major ethical issues in advertising and sales promotion are their misleading or deceptive aspects and the social harm attributed to advertising. Unethical actions in advertising can destroy the trust that customers have in the company. First to mention is false, deceptive or misleading advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use legal regulations to control false, deceptive or misleading advertising. An advertisement is deceptive if there is a representation, omission or practice that is likely to mislead consumers in a material way – and is therefore ethically wrong. Advertisers must be able to substantiate claims about product performance. Second to mention is advertising that involves ambiguous statement – statements using words so weak that the viewer, reader or listener must infer advertisers’ intended messages (Dibb et. al. , 1997). Third to mention is advertising that involves violence, profanity and propaganda of sex. Fourth to mention is attack advertisements that unfairly denigrate competitors, so called negative advertising. In negative advertising, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own. Sales promotion Personal selling as a type of sales promotions is to be mentioned regarding ethical issues, because some consumers may perceive salespeople as an unethical when persuading and pressing to purchase the products that they neither need nor want, so called high-pressure selling. A common problem in personal selling is judging about what types of sales activities are acceptable and what are not. Although most sales people are ethical, some do engage in questionable actions, such as aggressive and manipulative tactics, or not telling the customers the truth about the product, or making customers to believe that they will get more value than they actually do. Deceptive or misleading promotion â€Å"includes practices such as overstating the products’ features or performance, luring the customers to the store for a bargain that is out of stock, or running rigged contests† (Kotler et. l. , 2002). Pricing Ethical pricing means such type of pricing so as to avoid taking undue advantage of the highly price-inelastic demand for a product (Schoell, 1990). Price fixing (bid rigging), predatory pricing (dumping), failure to disclose the full price associated with a purchase, price discrimination, price skimming, price cartels and price wars are typical ethical issues in pricing policies. Most of the pricing policies mentioned above are illegal. The emotional and subjective nature of price creates many situations in which misunderstandings between the seller and buyer cause ethical problems. Marketers have the right to price their products so that they earn a reasonable profit, but ethical issues may crop up when company seeks to ear high profits at the expense of its customers. (Dibb et. al. , 1997). Product packaging Deceptive packaging includes exaggerating package contents through subtle design, not filling the package to the top, using misleading labelling, or describing size in the misleading terms (Kotler et. l. , 2002). Product obsolescence Product obsolescence can be planned and functional, planned obsolescence means a strategy of causing products to become obsolete before they actually need replacement (for example, electronics, fashion and computer industry) (Kotler et. al. , 2002), but functional obsolescence occurs when technological breakthroughs render an existing product out-of-date. Three types of planned obsolescence exist: postponed, internationally designed and fashion or style. Postponed obsolescence means holding back and adding product improvements until present inventories run out or demand falls out sharply. Internationally designed obsolescence involves designing a product, or a critical part, to wear out within a given period of time. Fashion or style obsolescence is psychological – new model cars make last year’s models obsolete (Schoell, 1990). References: Dibb, S. , Simkin, L. , Pride, W. M. , Ferrell, O. C. (1997), Marketing, Concepts and strategies, Third European edition, Houghton Mifflin Company, U. S. A, pp. 738-49. Kotler, P. , Armstrong, G. , Saunders, J. , Wong, V. (2002), Principles of marketing, Third European edition, Pearson Education Limited, Edinburgh, England, pp. 43-68. Schoell, W. F. , Guiltinan, J. P. (1990), Marketing contemporary concepts and practices, Fourth edition, Allyn anb Bacon, Massachusetts, pp. 27-29, 60-64, 313, 649.

Social Media Report Template How to Show Your Results - CoSchedule

Social Media Report Template How to Show Your Results Social media analytics can hard to translate for clients or coworkers who have little knowledge about each channel. You need to be able to clearly explain what you and your team are doing to justify your budget. Building social media reports can help you do that. But, you can’t just throw some numbers in a spreadsheet and call it good. Your report needs to be visual, comprehensive, and  easy to skim, but also include enough information to prove your work is producing results. The takeaways youll pick up from reading this post are: How to quickly and easily compile a social media report. Well walk through every step of the process. How to explain social media data to your client or team members. Well cover how to analyze your social media data How to prove social media marketing is working for your business. Well show you how to show youre making a difference. Measuring and reporting on social media marketing doesnt have to be hard. And in this post, well prove it. Keep It Simple And Download Our Social Media Report Templates Make social media reporting easy with these three free templates. Download this bundle and youll get: Weekly Social Media Report Template to keep your team and organization up-to-date week to week. Quarterly Social Media Report Template to present your quarterly progress (when youll likely meet with execs, clients, and key stakeholders). BONUS: Social Media Posting Schedule Template to plan out your posting frequency (which you can optimize over time as you see whats working, and what isnt, over time). Snag your free templates first. Then, well walk through how to use them (and start showing your success to your organization).The Best Social Media Report Template to Show Your ResultsWhy Build Social Media Reports? Social media reports help you understand what is and isn’t working in your strategy. They also help you prove that your efforts are working, as well as provide transparency throughout the company as to what your team is doing. Not Sure How Or Where To Gather Your Data? These report templates require a lot of data research to complete. You can find most of that data in different app analytics sites as well as Google Analytics. Check out these resources to find all of the data you need: How to Drill Into Data to Extract Powerful Social Media Insights How to Use Social Media Analytics to Create the Best Content Where Can You Find the Best Social Media Data You Need to Succeed? How to Set Social Media Goals to Crush Your Business Objectives 5 Big Questions About Your Site That Google Analytics Can Answer Or, Use 's  Complete  Social  Analytics Suite Did you know makes it easy to plan and publish social media content? It's true! Our all-in-one marketing calendar includes everything you need to manage your entire social media marketing workflow. And with our new and improved Social Analytics Suite, you can effortlessly measure social performance and produce eye-popping reports. Social Engagement Reports With  Social Engagement Reports, you can get a high-level overview of your social media marketing's engagement performance.   With this report, your marketing team can: Gain actionable insights  into what's working and what isn't for your social profiles.   See past baseline metrics  so you can determine if your efforts are improving your engagement. Filter through data  to find the metrics you need in a snap. Social Profile Reports With Social Profile Reports, you can... Access top social profile reports from one dashboard. Stop downloading reports from individual platforms (or multiple third-party tools). Quickly view important social KPIs for Facebook, Twitter, Instagram and Pinterest right inside . Refine your social strategy with actionable insight. Track your social performance so you know what’s working (and what isn’t). Use real-time data to make updates to your social strategy, so you can continue to drive results. Connect with your audience + create posts that stand out. Track engagement stats and stop guessing at what will (or will not) resonate with your followers. Utilize your social profile reports to identify top content AND start creating posts you know your audience will love. Get social profile reports delivered right to your inbox with scheduled reports. Create and schedule easy-to-understand reports to your team + stakeholders on a weekly or monthly basis. Giving everyone a pulse on your Facebook, Twitter, Instagram and Pinterest performance. Just log into your account and find Social Network Reports in your analytics pane: Then, click on your selected network and get a detailed performance breakdown for each channel: Social Campaign Reports But wait, there's more. Our new Social Campaign Report lets you create social media reports for each social media campaign you create. The best part? This report will pull data from any social media campaign you create in . With this report, you'll be able to: Get actionable data on every social campaign. Gone are the days of manually gathering data for every social media campaign you published.   Compare social campaigns to one another.  Want to compare a current campaign to the one you did last year? Now you can. (And you get to avoid scrolling through hundreds of posts manually!) Filter campaigns by content type.  Need to see how your blog post campaigns are doing? Filter them all out automatically. Best of all, you can try it free for 14 days. What are you waiting for? Need social media marketing report automation? Try .Now, Let’s Walk Through How To Use Your Free Report Templates The next part of this post will walk you through what each section of the report template means and how to explain the data to your team. Social Channel Reach Social channel reach data talks about how many people saw your post in their newsfeeds. They don’t have to interact with your post at all in their feeds; they just need to scroll past it. So why should you care about reach? Reach can tell you how many eyes have seen your content, which in turn can help your team establish on average how many people see your content. As you enter your data into the table, the graph below will adjust: To enter your data: Gather all of the new reach totals for each of your channels. Record them in a separate spreadsheet to enter in later. Take last week’s reach for one channel and divide it by new reach. Subtract that number from 100 and that will be your new percent of change. Enter in the new reach total into your chart after the new percent of change has been recorded. To Fill This Out: Gather your reach data and enter it into the chart above. Keep track of your previous week’s data to find your percent of change. Social Channel Shares Social shares are a part of both your weekly report and quarterly report templates. Shares happen any time an audience member shares your content to their newsfeed. Why should this matter to your team or client? Shares help show your team that your audience is finding value in your content. The more often you can provide that value to your audience, the more you create a relationship with them. Social shares in your weekly report are only going to indicate changes over the past week: While your quarterly report will show the volume of shares over four consecutive quarters and will look like this in your report: It is important to note that Instagram will not show shares data because as of right now you cannot share other people’s Instagram, except through third party apps. Before you continue, you may have noticed that the bottom of your graph has a legend that says Date Range at the bottom. You may notice  that changing the labels in your chart does not modify the labels on the graph. To update those labels, click on the chart and select, Select Data in the graph menu: A window will appear, and you’ll be able to adjust your dates in the column marked Horizontal Axis: Once you click OK, your graph should update. To Fill This Out: Gather your shares data for the new week as you did for your reach. Keep track of the previous week’s data to find your percent of change. To fill out your quarterly chart, you can move the previous week’s data down a week to make room for new data. Both graphs should update automatically. Social Channel Likes Likes refer to the number of times that people have interacted with your content by â€Å"liking† it. But why would the number of likes on your content matter? Much like when people share your content, liking your content means your audience made a connection with it. Likes allow you to make sure that your topics are on track with your audience preferences. In your weekly report, your chart will look like this: In the quarterly report, your chart will look like this: To Fill This Out: Gather your like data for the new week. Just as you did with your previous two graphs, keep track of the previous week’s data to find your percent of change. To fill out your quarterly chart, you can move the previous week’s data down a week to make room for new data. Social Channel Comments Social channel comments are another engagement metric that can help show your team and clients that what you’re publishing is connecting with your audience. You can add this into your weekly report if you so choose, however for these templates we’ve only included it in the quarterly report, which looks like this: To Fill This Out: In your quarterly report, you’ll be entering in data that you’ve gathered over the previous three quarters. To fill in this chart, move the previous three-quarters  of data back a space to make room for your new data. Remember to update the date ranges at the bottom of your chart using the same techniques shown earlier. Social Channel Follower Growth The next set of statistics you’ll learn how to record involves how many followers your social channels have gained. Why would these statistics be relevant to your team? The more followers your social channels gain, the more eyes see your content. The more eyes that see your content, the higher probability you’ll have of creating conversions. Plus if you’re gaining a following from fans in your industry or with people that are interested in your company, that means that your content is connecting with the right people. Your follower growth per channel will look like this in your weekly report: It’s important to note that your follower growth in the weekly reports tracks growth over the last four weeks. The quarterly report follower growth chart will look like this: To Fill This Out: Gather your data for the new week. Once you have that done, move your previous three weeks of data back a week in your chart to make room for the new week’s data. You can update the legend in your chart to reflect the new weeks.To fill out your quarterly chart, you’ll use the same process, however, remember the data for this graph should be reflecting every quarter, not every week. Top Posts Per Channel The top posts per channel are a key statistic that you can record both weekly and quarterly in your report templates. Why would tracking your top posts be an important part of the data that you show your teams or clients? Because top posts indicate what types of content are connecting with your audience. If you post videos once every few weeks and that video turns out as a top post every time one is sent, it could be an indicator that it’s the kind of content your audience is looking for. In your weekly and quarterly reports, your top posts will look like this: To Fill This Out: Screenshot each of your top posts per channel. Enter those screenshots into the white boxes in your template. You may need to adjust their sizing to get them to fit. Then enter the corresponding data for each post. Every social network should have that information displayed in the in-app analytics. Social Media Channel Summary The next part of your report process is going to involve just your weekly report. The totals section is meant to help you track your growth of likes, followers and reach over the course of a month. This small snapshot allows you to track spikes in growth giving your team a chance to analyze what happened over those four weeks to cause the rise. In your weekly report, your total section looks like this: To Fill This Out: You probably know the drill for this by now. To fill out this section, move your previous week’s data back a spot to make room for new data. No sweat, right? Social Channel Posts Published The number of social media  posts  that you have sent is going to be recorded in your quarterly report, not your weekly report. You could add in a section for this on your weekly report, however, if your company maintains a consistent posting schedule, it could get repetitive for your team. Your messages data will look like this in your report: To Fill This Out: Once you’ve gathered the data for each of your networks, you can move your previous quarter’s down to make room in your chart for the newly collected data. Social Media Traffic Social media traffic is divided into two different sections for your reports. The first section involves how often your social channels are causing your audience to click to your website. Why is traffic important? Traffic drives people to your website, which in turn should create conversions. The more people you can drive to your website, the more likely you are to create a conversion. Mo’ conversions, mo’ money. In your weekly report, your traffic chart will look like this: In your quarterly report, your traffic chart will look like this: To Fill This Out: Gather your traffic data and enter it into each chart. Your pie chart should adjust based on entered data. The second part of your traffic data is going to involve recording your highest trafficked content, once a quarter. In your quarterly report, you’ll find a section for highest trafficked content. It will look a lot like your top content posts section with space allotted to insert screenshots of your post and record the amount of traffic that those posts generated: To Fill This Out: Screenshot your posts and insert them into the appropriate boxes. Social Media Conversions The second last step in your social media weekly report and the second to last step in your quarterly report will involve reporting your conversions. Conversions are the number of times that your audience members follow through and complete an action that you wanted them to. Conversions can be anything from email sign-ups to buying a product. In your weekly report, your conversion chart will look like this: In your quarterly report, they’re going to look like this: To Fill This Out: You’re going to need the conversion data for each channel, which you can usually find in Google Analytics. Move your data back a week (or a quarter depending on which spreadsheet you’re in) and your graph will adjust automatically. Social Media Clicks The last step in your weekly report will involve tracking the number of clicks that your content has received on each channel. Aren’t clicks and traffic the same thing? Not exactly, clicks can refer people to places outside your website, especially if you’re posting curated content. Tracking your clicks in your weekly report is going to look like this: To Fill This Out: Gather you clicks data from each post that you sent out in the past week. Most of that data will be found in your in-app analytics. Enter the data into your chart and wait for the graph to manually adjust. Top Landing Pages The last step in your quarterly report is going to involve tracking the top three landing pages for each social media channel that you are active on. Tracking your landing pages can show where your audience is ending up the most often on your website. If it’s where you need them to go, great! If not it may be time to rethink where their initial landing point on your website is. Your top landing pages are going to look like this in your report: To Fill This Out: Pull your top landing pages out of Google Analytics and insert each  URL into each  box. Social Analysis Okay, so we’re not quite done yet! The *actual* last part of your report is going to involve writing summary notes or details that aren’t explained in the report. This section can be whatever you need it to be in to explain the data to your team: To Fill This Out: Record any observations or analytics that we’re covered in the report that your team needs to know. Wanna Know How We Can Make That Process Even Easier? has its own social media analytics functionality and exportable Social Engagement Reports  that make all this work even easier to complete.    Talk about a time saver. Ready to automate your social reporting schedule? Start your free trial and see how can help.

Ethical issues in Health Care Management Essay Example | Topics and Well Written Essays - 750 words

Ethical issues in Health Care Management - Essay Example That is why it his essay I will try to present some of the healthcare issued, which I believe are of crucial importance for the functions of the healthcare system as such. It is not only advisable, but it is rather mandatory for every healthcare organization to have its own codes of ethics complying with the general ethics, procedures and policies in view of the culture and worldwide health standards. Pozgar, Santucci and Pinnella (2009) advise that designing internal written policies on ethical decision making is in the interest of all involved parties from patients, family members, the organizations providing the healthcare services, to community centers and caregivers. Having an internal ethical manual will protect both the institution and the patient and is an ideal source when ethical dilemmas occur. Many healthcare professionals face situations today, when they have to refer to previous similar cases to seek adequate advice. Ethical dilemmas in day to day operations in healthcare organizations engage researchers and managers to seek relevant case studies to learn from. Both management and medical research try to create a list of ethical issues in healthcare industry as a guidance to constructively address and handle. I think one of the most biting ethical issues in healthcare management is how to protect personal data and information about patients. Pozgar, Santucci and Pinnella (2009) explain various case studies as an example of how breach of private details can involve both the institutions and the patient into a circle of legal actions and problems. The book discusses and prepares healthcare specialists about the legal realities of ethical issues. Managers should identify and evaluate for themselves the correct and incorrect courses of actions. Preferably, for the organization’s sake the manager should have some legal background knowledge, especially when faced with complex legal dilemma. The last two – three

Female Identity in school Research Paper Example | Topics and Well Written Essays - 1000 words

Female Identity in school - Research Paper Example It is possible to consider the way the challenges are manifested at school, as this is one of the most important periods in a person’s life, the period of the individual’s personality formation. Halim and Ruble (2010) claim that yearly years are the most important for development of the gender identity. Stereotypes become a part of children’s life at early ages as well. Therefore, educators have to be careful when choosing materials to discuss and provide to learners. Aina and Cameron (2011) also underline the importance of handling the issue of stereotypes in early childhood education. It is essential to make sure that young children develop unbiased worldview, which is free of stereotypes concerning gender. It is possible to start with the analysis of censorship concerning gender roles. It is noteworthy that similar issues can be traced in different countries of the world. Thus, the US education is characterized by certain censorship when it comes to gender education. Curwood, Schliesman and Horning (2009) note that the curriculum does not include discussion of ‘controversial’ issues. Thus, when working with some literary works, educators deliberately avoid certain issues that are seen â€Å"an unsafe space† (Curwood et al., 2009, p. 38). In other countries, censorship can be much stricter. Thus, Morton (2013) stresses that censorship in education is used as a tool to form a society of people sharing certain values. In these societies, females are assigned inferior roles and are taught to be submissive. It is important to note that apart from censorship, media contribute significantly to development of bias and prejudice as well as stereotypes in the societies. At this point, it is important to add that Hollywood and pop culture play central role in this process. Thus, Hollywood films create a specific image of a woman. For instance, women in science are depicted as females following latest fashion trends (Steinke, 2005). Even though female

Hazardous waste Assignment Example | Topics and Well Written Essays - 1500 words

Hazardous waste - Assignment Example The United States Environmental Protection Agency is the governmental organization acting with a purpose to ensure: that all Americans are protected from significant risks to their health and environment where they work, live, or learn and that the federal laws protecting the environment and human health are effectively and fairly enforced (EPA, n.d.). The purpose of this research is to provide an overview of US-EPA’s definition of the hazardous waste, the types of hazardous wastes and solid waste. As well the paper is aiming to analyze critically whether there are any discrepancies in the regulations and what effects on human health and environment have hazardous wastes. US Environmental Protection Agency defines hazardous waste as a waste that is dangerous or potentially harmful to human health or the environment (EPA, n.d., n.p.). To this category of wastes can be included sludges, liquids, gases, and solids. There are two ways of identifying solid wastes as hazardous based on the EPA’s regulations. The first way is to check whether it is included on a EPA’s list of wastes, and the second way is to identify whether the waste exhibits certain hazardous characteristics (EPA, n.d.). EPA has formed a list of hazardous wastes which is comprised of four different classifications: the F-list, K-list, P-list, and U-list. The F-list of hazardous waste includes the wastes identified as â€Å"non-specific source wastes† – wastes from common industrial and manufacturing activities. These hazardous wastes can be produced in different sectors of industry or manufacturing processes and that is why their sources are not specified under the F-list category (EPA 2008, 5). On the contrary to the F-list, the K-list of hazardous waste include particular solid wastes coming from specific industries (EPA 2008). The P-list as well as the U-list includes the wastes from commercial chemical products. Commercial chemical products have the generic

CONSTITUTIONAL POLICY Research Paper Example | Topics and Well Written Essays - 750 words

CONSTITUTIONAL POLICY - Research Paper Example The rule of law is paramount in all instances, and this is manifested by adherence to the due process clause of the Fourteenth Amendment. At any rate, the Fourth Amendment guarantees American citizens against searches and seizures which are limitless and unreasonable. The police in carrying out this mandate has to comply with the strict requirements in obtaining a court-sanctioned warrant, such as stating the probable cause, the police officer giving a sworn statement, and stating specifically the persons or things to be seized, and the place/s to be searched. This may seem cumbersome to the police but it is one safeguard put in place so that no abuses are committed by officers of the law. Discussion There have been a number of cases which were precedent setting in terms of giving out concrete applications and correct interpretations of this constitutionally-guaranteed citizen right. The Fourth Amendment is a law against unreasonable searches and seizures but jurisprudence in today's courts have shifted the law somewhat to the primary protection of an individual's privacy. But on the other hand, there have been cases also where the government intruded into the private preserves of an individual based on some security issues, such as intercepting electronic or voice communications. It is important to note also the Fourth Amendment is not a blanket general type of an implied constitutional right to privacy. Some important cases are discussed below. In Weeks v. United States (1914), the main issue was the warrantless seizure by the police on items owned by Mr. Freemont Weeks. The items seized were lottery tickets to be transported through mail, which is considered as illegal. Mr. Weeks brought action on this issue, saying the seized items cannot be used against him in court, as this was a violation of right to privacy as protected under the Fourth Amendment. This case was the first application of the â€Å"exclusionary rule† in which evidence obtained illeg ally due to the absence of a valid warrant cannot be used in court; this case became a precedent for all subsequent cases. The law applied was the legal principle that the protection of the Fourth Amendment applied to everybody alike; whether an innocent citizen or somebody who is accused, its protection is held inviolate. A final decision of the court concluded to have the seized papers returned to Mr. Weeks. In a second case law, Silverthorne Lumber Company, Inc., Et Al. v. United States (1920), the Fourth Amendment protection was also invoked by said petitioners. It was a case of tax evasion in which police agents seized the company's books of accounts and other records pertaining to their business operations. Later, the seized documents were eventually ordered returned by the court but the agents made photocopies of the same documents to be used as their evidence. The final decision of the court was a promulgation of the â€Å"fruits of the poisoned tree† principle, in wh ich any subsequent evidence obtained by virtue of a warrantless seizure is tainted as violation of the Fourth Amendment. This legal doctrine is an extension of the former â€Å"exclusionary rule† cited in the previous paragraph. Any knowledge or information obtained by virtue of an illegal seizure cannot be used in court against the accused. The final decision was to state that the protection given by the Fourth Amendment extends to corporations as well. In Mapp v. Ohio (1961), it was a similar case of a violation of the

Analyzing Al-Qaeda Essay Example | Topics and Well Written Essays - 750 words

Analyzing Al-Qaeda - Essay Example Its associates have carried out attacks against prospects in a range of countries around the world, the most prominent being the September 11, 2001 attacks that were on the twin towers and the pentagon in New York and Northern Virginia. After the September 11 attacks, the United States government started a wide military and intelligence operation commonly known as the War on Terrorism, with the objective of dismantling al-Qaeda and killing or capturing its operatives and members. The leadership of this terrorist organization is held by Osama bin Laden, an active character in Soviet invasion of Afghanistan. Second to him in the organization is Ayman al Zawahiri who is an Egyptian surgeon. Apart from this other regional leaders also exist. One senior al-Qaeda member, Muhammad Atef was killed in the U.S. air strikes in Afghanistan, and another top commander, Abu Zubaydah, was arrested in Pakistan in March 2002. In March 2003, Khalid Sheikh Mohammed the mastermind behind the 9/11 attacks, and al-Qaeda's treasurer, Mustafa Ahmed al-Hawsawi were also captured in Pakistan. The Al Qaeda network basically extracts its funds and financing from extremists around the world and the Arab world that is rolling in money from oil exportation. When Soviet invasion in Afghanistan had to be stopped United States itself funded Osama bin laden, but since the first terrorist attacks the funding was stopped. INFRASTRUCTURE The organization does not operate from a single head quarter but from different locations and through different groups. Any terrorist act performed by the organization is accepted in a video tape usually launched after the activity. The organization has branches in hundred countries around the globe including the United States. Anti terrorist campaigns have successfully broken Al-Qaeda's cells in the United States, Albania, Germany, Italy, France, Spain, United Kingdom, and Uganda. PLANNING There are different planners for different activites, mostly people related to the region of the terrorist activity are selected for planning the terrorist activity that is going to take place. After the fall of the talibans in Afghanistan the main head quarters of Al Qaeda has been shattered and now the organization operates from different locations through out the world. Al Qaeda has targeted American and other Western interests, Jewish targets and Muslim countries it sees as corrupt or non religious plus the the Saudi monarchy. The list of attacks include. Bomb attacks on Madrid commuter trains, which killed nearly 200 people and resulted in more than 1,800 injuries. Car bomb attacks on three compounds in Riyadh, Saudi Arabia. Car bomb attack and an attempt that did not succeed to shoot down an Israeli plane with missiles, both in Mombasa, Kenya. Attack on a French tanker off the coast of Yemen. Many bombings in Pakistan Explosion of a fuel tanker in Tunisia. The major Hijacking attacks on the World Trade Center and the Pentagon. Bombings of the U.S. embassies in Nairobi, Kenya, and Dar es Salaam, Tanzania. The main methods of attacking used are suicide bombing, planting bombs at locations and hijacking planes. The attacks have led to the death of millions of innocent people and have left a mark of terror on people,